Crafting the Perfect Summer Email Marketing Campaign for Hotels: 5 Great Ideas
With summer just around the corner, there's no better time to re-energise and organise your email marketing campaigns. It's the perfect opportunity to connect with your audience by creating outstanding summer themed email campaigns.
While the summer months might mean that your guests are enjoying their holidays and taking things slowly, your email campaigns don't have to! That’s why we're here to invigorate your marketing with the coolest summer email campaign ideas!
Review your email design
First things first, no one wants to see falling leaves or a dark theme during summer. Before making any other changes, ensure your visual elements radiate the summer spirit. Is your hotel not a typical summer destination? No problem! You can still achieve a vibrant summer feel by using sizzling, summer-themed design elements and incorporating more elevated and colourful texts. Bright, sun-soaked visuals and playful, warm tones will transport your audience to a sunny paradise, no matter where your hotel is located.
2. Offer holiday tips
Booking a hotel for summer holidays is just the beginning of the adventure. Beyond securing accommodations, your guests crave insider knowledge about the area: where the best local food is, which hidden gems to uncover, or what the best way of transport is. This presents a golden opportunity for you to step into the role of their personal summer advisor, guiding them towards experiences that will take their holidays onto the next level!
Become their trusted navigator, offering curated insights into the heart and soul of your city. Create your own holiday guide with care, adding special touches to match each guest's style. This isn't just about suggesting places; it's about making memories and helping guests truly connect with the destination. They'll love having this guide as a reminder of the incredible experience you've helped them create.
Here are a few more ideas to add into your summer tips guide:
Nature escapes for those who want to go off the beaten path.
Evening entertainment spots for those who can not wait to be the heart of the party.
Pet-friendly spots in the town for those who can not go a mile away without their furry friends.
Cycling routes for those who want to discover the city at their own pace.
Summer give-away
3. Do a summer give-away
Summer is also the perfect time for hotels to show appreciation to their guests and attract new ones by running irresistible giveaway campaigns. For this reason, you should consider making a give-away email campaign this summer before it is too late!
First of all, giveaways create excitement and engagement among your audience. Who doesn't love the chance to win something special? By offering rewards and gifts, you will not only strengthen the bond with your existing guests but also turn them into loyal visitors for your hotel.
What can you give away?
Dining experiences to treat your guests to a gourmet culinary experience at your hotel's restaurant.
Spa treatments to help your guests unwind.
A wellness box full of sunscreens, bronzing oils, hydrating mists, and healthy snacks to boost your guests’ energy for exciting summer adventures.
Adventure packages that include activities like zip-lining, rock climbing, or hot air balloon rides to make sure they won’t forget this experience!
4. Culinary newsletter
A culinary newsletter for summer is a great way to showcase your seasonal delights for summer and also attract local people who are looking for an escape. As the warmer months roll in, guests are eager to try out refreshing flavours, outdoor dining experiences, and culinary adventures unique to the season. A summer-inspired culinary newsletter gives your hotel the perfect platform to showcase special menus, seafood feasts, and delightful outdoor dining experiences, all designed to excite taste buds and encourage bookings. Besides, your hotel can share insider recipes, chef's tips for summertime cooking, and refreshing cocktail or mocktail suggestions to keep guests cool in the heat. It's a delicious invitation for your guests to show them what’s in your kitchen!
5. Promote your events
As the days get longer, guests are in search of unique and memorable experiences. A well-crafted newsletter becomes an invaluable tool for highlighting your hotel’s upcoming events, such as pool parties, outdoor movie nights, vibrant beachside barbecues or live music performances. By sharing detailed information, dates, and enticing descriptions, you can engage your audience and build anticipation for these seasonal activities! In a season defined by relaxation and enjoyment, your thoughtfully planned events can transform a stay into a cherished memory this summer.
Prepare for an exciting summer of marketing!
Remember, the key to successful email marketing lies in creating engaging, relevant, and memorable content that resonates with your guests. As you prepare for the summer season, you can implement these ideas in your email campaigns to inspire bookings and foster lasting connections!
