Keeping Your Marketing Cool During Summer – Highlight the latest trends in social media 2024
The temperature is slowly going up, and your social media presence needs to catch up with it. While travelers are exploring new destinations and planning their summer vacations, we came up with 5 social media trends you should try to heat up your hotel’s social media game!
As the days grow longer and the vacation season kicks into high gear, it's the perfect time to captivate your audience with some fresh social media content.
Here’s how you can transform your hotel's online presence this summer and attract more guests:
1 - Local attractions & spots calendar
Create a month-long calendar where each day you'll feature a different local attraction, restaurant, or pub that guests can enjoy during their stay. Highlighting these spots not only showcases the vibrant atmosphere of the city but also provides valuable information to potential guests. By offering daily recommendations, you keep your content fresh and engaging, while also positioning your hotel as a part of the local experience.
Each post can include immersive photos, a brief description of the recommended spot, and practical details such as location, hours of operation, and any special tips.
How?
Start by creating a month-long calendar with a list of local attractions, restaurants, museums and pubs to feature. Ensure a diverse mix to serve the different interests and preferences of your guests.
Collaborate with local businesses
Reach out to the selected local businesses to inform them about the campaign. Discuss potential collaboration opportunities, such as sharing each other’s posts or offering exclusive deals to your guests.
2- Influencer Takeovers “Spend a day at ___ “
This trend is all about inviting popular influencers to stay at our hotel for a few days this summer and ask them to share their experiences through short-form videos, giving their followers an inside look at all the facilities, events, dining and wellness experiences at your hotel.
Here are some concept ideas:
Room tour and first impressions
Fitness and wellness routine at *hotel name*
Spend a day by the pool
Influencers can create an appealing narrative about their stay, which not only entertains but also informs and persuades their followers to consider your hotel for their next vacation. This leverages the influencer’s reach and authenticity to boost your hotel's visibility, attract new guests, and ultimately drive bookings.
You can start by selecting influencers whose audience aligns with your target demographic. Look for those who have a strong presence in travel, lifestyle, or wellness niches.
3- Behind the bars: cocktail diaries
This summer, you can try featuring refreshing cocktail recipes through short-form videos and sound bites. These engaging 30-60 seconds long videos will capture attention and encourage your social media followers to recreate the drinks at home. Additionally, they will showcase your cozy bar, enticing guests to visit and experience your cocktails in person
How?
Start by creating a plan featuring a variety of cocktail recipes for each day. Make sure you include a mix of classic favorites and innovative creations to appeal to a broad audience.
Collaborate with bartenders
You can also invite renowned bartenders from your area to participate in the campaign. Their expertise and unique styles will add authenticity and credibility to your content while helping your hotel reach their audience.
Seasonal Specials
Showcase seasonal ingredients and summer-themed drinks and show your signature cocktails.
By trying out these five social media trends—highlighting local attractions, hosting influencer takeovers, and launching the "Behind the Bars: Cocktail Diaries" social media campaign—you’ll provide valuable content that not only informs and entertains but also attracts new guests.
These concepts will position your hotel as a vibrant and integral part of the local experience, boosting visibility and driving bookings. Get ready to transform your hotel's online presence and make this summer the coolest one yet!
