The Impact of Social Media Takeovers on Brand Visibility for Hotels

With competition in the hospitality industry fiercer than ever, hotels are constantly seeking creative ways to grab attention. One trend that’s gaining momentum is the social media takeover. By allowing influencers, guests, or staff to temporarily run a hotel’s social media account, brands are injecting fresh energy into their online presence. These takeovers not only boost engagement but also increase visibility. So, let’s discuss what makes this approach particularly effective for hotels!

A Fresh Take on Your Hotel

A social media takeover introduces a new voice, offering your audience a fresh perspective. Whether it’s a travel influencer, a guest, or an employee, their personal touch adds authenticity. For hotels, this could mean showcasing behind-the-scenes moments, room tours, or even special events. It gives potential customers a glimpse of what staying at your hotel is really like, from someone they trust.

Reach a New Audience

When influencers or well-known figures take over your social media, they bring their followers with them, introducing your hotel to people who may not have heard of you before. This expanded reach helps build brand awareness with little effort on your part. And because the content comes from someone their audience already trusts, it adds credibility to your hotel’s reputation.

Boost Engagement and Excitement

Takeovers can also create buzz and get people talking. By promoting the event in advance, you can build anticipation and excitement. When the takeover happens, your followers are more likely to engage, leaving comments, asking questions, and sharing content. This kind of interaction makes your hotel feel more approachable and helps potential guests feel connected to your brand.

In just a short amount of time, a well-planned social media takeover can increase your hotel’s visibility, introduce you to new audiences, and create real engagement. With the right partner, it’s a fun and impactful way to keep your brand fresh and memorable for your visitors.

If you're interested in exploring how a social media takeover can work for your hotel, let’s chat! Reach out to us at miles@storyworks-group.com, and we’ll help you create a memorable online experience that connects with guests and builds excitement around your brand!